{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


How Digital Experience Analytics Enable B2B Digital Commerce Growth


by Steven Perry

In July, Pereion CEO Steve Perry was interviewed by Digital Commerce 360 as part of a report focused on improving conversion rates in B2B ecommerce. Steve spoke about the importance of analyzing customer experience and the tools that are available to help. The full content of the interview follows. At the bottom of this post, you can request a complete copy of the Digital Commerce 360 report on B2B ecommerce.  


Top Ten Reasons for a Tealeaf TuneUp!


by Kristin Bonazoli

If you are a user of Acoustic Experience Analytics (AKA Tealeaf SaaS), you already know the solution boasts a sophisticated analytic tool set that enables you to take a deep dive into your customer's behavior.  What's more, Tealeaf can help provide the insights you need to meet customer expectations and deliver superior customer experiences.  However, are you aware of the recent enhancements and upgrades to Tealeaf that you can benefit from as well?  If not, our Tealeaf TuneUp service offering will help ensure you are getting the maximum value out of your Tealeaf investment and that it is optimized to its fullest potential! 


Applying CX Analytics in Healthcare Insurance - Demo Webinar


by Kristin Bonazoli

Many healthcare insurance customers have come to expect seamless and optimized digital experiences whether it be for selecting an insurance policy, filing a medical claim, or renewing healthcare coverages. At the same time, healthcare insurers and payers are striving to deliver frictionless and consistent experiences that build trust and create long-term customers.  Discover how best in breed Digital Customer Experience (CX) Analytics solutions can improve the digital experience by solving the CX challenges and identifying the CX opportunities within Healthcare Insurance. 


Five Unique Factors in Deploying CX Analytics in Healthcare Insurance


by Steven Perry

The need for Digital Customer Experience (CX) Analytics is critical within the Healthcare Insurance industry. For years, insurance companies have been actively deploying CX analytics to facilitate digital transformation initiatives. Yet, the adoption of CX Analytics by many Healthcare Insurance organizations has been slow due to the challenges of privacy and HIPAA compliance requirements.  These requirements, in turn, have limited the use of CX analytics to Session Search and Replay along with Find and Fix use cases for many healthcare insurers.


Webinar on the CX Analytic Opportunity in Healthcare Insurance


by Steven Perry

The use of Customer Experience (CX) Analytics has been prevalent in the insurance industry for years. Unfortunately, the options for Healthcare Insurers or payers have been limited; largely due to HIPAA related issues. Fortunately, there are more options available in the current market that provide different deployment options and enhanced privacy and security features making HIPAA compliance possible. Now best in class CX analytics for digital properties in healthcare, including websites and native mobile apps is both possible and essential. There are several critical use cases that are important to healthcare insurance companies, including Session Search and Replay, Session Archival, Fraud Detection, Policy Conversion, Claims Management, Member Portal UX, Mobile App performance and Journey Maps. Pereion Solutions in conjunction with Glassbox Digital is hosting a webinar on February 23rd that focuses on the Digital Customer Experience in the healthcare insurance industry.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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