{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Why Digital Experience Analytics is Critical to eCommerce Conversion Rate Optimization


by Steven Perry

In the current economic environment, optimizing conversion rates is not just nice to have, it is critical to the profitability and viability of an ecommerce business.  Do you have the people, processes, tools, and data in your toolkit to enable your eCommerce Conversion Rate Optimization (CRO) program?  


Value of Digital Experience Analytics in B2B eCommerce


by Kristin Bonazoli

Emerging technologies and B2C ecommerce practices have reshaped the expectations of today’s B2B ecommerce consumer. With the majority of B2B transactions now occurring online and across various digital channels, B2B buyers have come to expect simplified and seamless experiences like those they have grown accustomed to within the B2C ecommerce marketplace. Yet unlike B2C, the B2B ecommerce transaction can be based on more complex systems and processes, such as configurable product offerings, and many B2B organizations often lack the resources and capabilities to truly enhance the digital experience to meet growing customer demands.


Retail eCommerce Digital Customer Experience Use Case eBook


by Kristin Bonazoli

With heightened expectations within the retail ecommerce sector, the ability to understand the evolving needs and wants of customers is essential to being successful. Not only must companies be prepared to engage customers where and how they want, but competitive companies that want to remain relevant must also understand why customers behave as they do in effort to provide consistent and optimized customer experiences across channels - and be agile and innovative in the delivery.


Acoustic Tealeaf Training and Education Resources Available


by Kristin Bonazoli

If you are a user of Acoustic Experience Analytics (Tealeaf), you already know that the solution offers a robust set of analytic capabilities that provide data and insights to identify, quantify and prioritize user experience issues and customer struggle. However, do you know if you are taking advantage of all the features and tools available within your Tealeaf implementation to unleash the platform’s full potential?


10 Digital Analytic Tracking Tips to take based on 2020 Holiday Shopping Trends


by Kate Fox

In the past e-commerce and retailers performed different roles in the customer shopping journey. This holiday season these two worlds have converged.  An increased attention on health and safety, along with monetary concerns, resulted in a shift in the way consumers spend their holiday budget.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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