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Several new features and enhancements were introduced in Q1 for IBM Tealeaf Customer Experience (CX) on Cloud, Watson Experience Analytics (CXA) and IBM Digital Analytics (DA), that significantly improve functionality and usability. Take a look at what's new and changed over the past few months.
At the IBM Think 2019 conference this past February, Pereion Solutions was invited to present, Data Driven Customer Experience with IBM Tealeaf. Our presentation focused on Tealeaf CX on Cloud best practices and highlighted important use cases that can be applied to gain a greater understanding of customer behavior in effort to improve digital customer experience and boost business opportunities.
Pereion Solutions was proud to present and be a part of the IBM Think 2019 conference that wrapped up last Friday. Our founder and president, Steve Perry, discussed ways to utilize data driven insights and leverage the power of AI to diagnose struggle, remove obstacles, capture lost revenue and improve customer experience using IBM Tealeaf Customer Experience on Cloud (Tealeaf CX on Cloud) and Watson Customer Experience Analytics (CXA).
IBM Think 2019 is just seven days away and an ideal time for companies to get hands on experience and explore the many technologies and resources that can be employed to help transform and optimize their businesses. Artificial intelligence (AI) will again be a key topic at Think and a great opportunity for online businesses to discover new ways of leveraging the power of AI in solutions like IBM Tealeaf Customer Experience on Cloud (Tealeaf CX on Cloud) to enhance digital experiences and maximize business opportunities.
The implementation of the Affordable Care Act created the need for states to develop Health Insurance Marketplace websites for consumers to compare and purchase subsidized health insurance plans. These marketplaces, or health exchanges, are open during each year's annual open enrollment period, creating a large flux of consumers shopping for individual and small business coverage plans. In turn, there was a sudden increase of potential customers visiting state exchange sites and insurance company's sites. 8 million enrolled in the marketplaces during the 2014 enrollement, while 11.7 million were expected to enroll during the 2015 open enrollment. When this peak was first met, both the federal and state marketplaces experienced well-documented difficulties with their technical interfaces, creating widespread customer struggle and financial distress. Many consumers struggled to buy a health insurance plan that they were required by law to have. These issues have continued as health insurance exchanges and companies work to improve the site infrastructure and web experience. Improving the customer experience is a priority for both health exchanges and healthcare insurance companies. Available customer experience analytics and tools, like IBM's Tealeaf Software, can play a critical role in improving the experience on these websites.
