-resized-600.jpg?width=300&height=102&name=Pereion__Logo_(640x167)-resized-600.jpg "pereion__logo_(1280x335).jpg"){kind=logo}
Many new features have been introduced for Watson Customer Experience Analytics (CXA), including IBM Tealeaf Customer Experience (CX) on Cloud, and IBM Digital Analytics (DA) that offer increased functionality and improvements in utilization. Let’s take a closer look at a few of the key enhancements recently released.
IBM Think 2018 is right around the corner and the perfect opportunity to tap into expertise you can use to optimize your business. Artificial intelligence (AI) will be a prominent feature at this conference, and one of the key opportunities for online businesses is the chance to explore new ways of working smarter and employing the power of AI in solutions like Watson Customer Experience Analytics (CXA) to help you better understand customer behavior and transform your data into usable insight to drive your business forward.
Customer data is an invaluable asset to your business – one that you want to effectively manage, store and protect. Leveraging the ability to retain session replay and raw data of your customer sessions over an extended period of time allows you to not only perform additional analysis of customer interactions with your business, but it provides you the means to efficiently tap into data you can use to resolve customer disputes, help identify fraud and comply with regulatory audits. Watson Customer Experience Analytics (CXA) provides a unique means to collect vast amounts of CX data, then segment the data to understand customer experience issues. Now Watson CXA also provides the means to retain and manipulate the data in new ways to provide additional use cases to maximize the value of collecting and maintaining CX data. The new Session Data Export and Retention capabilities recently introduced in Watson CXA offer you increased ease and flexibility in managing your data, while providing for longer retention.
As customers’ expectations in the marketplace continue to ramp, the required pace for successfully transforming your customers’ digital experiences is accelerating. While IBM Digital Analytics (DA), formerly known as Coremetrics, can assist by providing important customer data points, Watson Customer Experience Analytics (CXA) offers the increased insight you need to optimize customer experiences and maximize your digital business performance.
A number of new features have been introduced for Tealeaf Customer Experience (CX) on Cloud, Watson Customer Experience Analytics (CXA) and IBM Digital Analytics, including several that provide significant improvements and capabilities in analyzing struggle and managing your customer data. Let’s take a closer look at a few of the most important enhancements over the last quarter.
