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All too often, many customers experience frustration in their digital online journeys. Such as a poor online check out process, a link that doesn’t direct you to the appropriate information or an invalid coupon code. All can lead to abandon carts or ignored marketing campaigns that, in the end, result in disappointed customers and marketers.
In the recent Forrester Wave™: Customer Analytics Solutions Q2, 2018 report, IBM was recognized as a leader based on IBM’s Watson Customer Experience Analytics (CXA) and Watson Marketing Insights (WMI). Scoring high overall in a 39-criteria evaluation in the areas of business impact, time to value as well as product investment and vision.
Several improvements and new features were released in Q2 for Watson Customer Experience Analytics (CXA), IBM Tealeaf Customer Experience (CX) on Cloud and IBM Digital Analytics (DA). In addition, Watson CXA was named a leader in customer experience solutions. Let's take a more detailed look at the latest enhancements.
Move beyond traditional web analytics with a special offer from Pereion Solutions and begin to really understand your customers' behavior.
If you are like most companies today, you are continually striving to gain greater visibility into your customers’ online activity and secure the insight necessary to successfully elevate your customers’ digital experiences. This endeavor entails employing the power of AI in solutions like IBM Watson Customer Experience Analytics (CXA) to help you better understand customer behavior and tapping into the required expertise to effectively transform your data into usable insight to deliver exceptional experiences and create loyal customers.
