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Move beyond traditional web analytics with a special offer from Pereion Solutions and begin to really understand your customers' behavior.
Many new features have been introduced for Watson Customer Experience Analytics (CXA), including IBM Tealeaf Customer Experience (CX) on Cloud, and IBM Digital Analytics (DA) that offer increased functionality and improvements in utilization. Let’s take a closer look at a few of the key enhancements recently released.
As a marketer leveraging Watson Campaign Automation (formerly known as Silverpop), you already realize the benefits of engaging your customers with compelling automated marketing campaigns powered by increased intelligence. But, what if you could infuse even more intelligence into your automated campaigns and deliver further impactful marketing and increased results? Now you can with a new integration with Watson Campaign Automation and Watson Customer Experience Analytics technologies that allows you to create more informed automated campaigns using powerful customer insights.
IBM Think 2018 is right around the corner and the perfect opportunity to tap into expertise you can use to optimize your business. Artificial intelligence (AI) will be a prominent feature at this conference, and one of the key opportunities for online businesses is the chance to explore new ways of working smarter and employing the power of AI in solutions like Watson Customer Experience Analytics (CXA) to help you better understand customer behavior and transform your data into usable insight to drive your business forward.
Customer data is an invaluable asset to your business – one that you want to effectively manage, store and protect. Leveraging the ability to retain session replay and raw data of your customer sessions over an extended period of time allows you to not only perform additional analysis of customer interactions with your business, but it provides you the means to efficiently tap into data you can use to resolve customer disputes, help identify fraud and comply with regulatory audits. Watson Customer Experience Analytics (CXA) provides a unique means to collect vast amounts of CX data, then segment the data to understand customer experience issues. Now Watson CXA also provides the means to retain and manipulate the data in new ways to provide additional use cases to maximize the value of collecting and maintaining CX data. The new Session Data Export and Retention capabilities recently introduced in Watson CXA offer you increased ease and flexibility in managing your data, while providing for longer retention.
