{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

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After you have updated your stylesheet, make sure you turn this module off

The Value of Journey Analytics

by Kristin Bonazoli on September 8, 2020

With many people turning online to do everyday shopping for items like groceries and household goods in today's new normal, the expectation for optimal and frictionless cross-channel digital experiences continues to grow among online shoppers.  That said, marketers are working harder than ever before to engage customer with compelling marketing campaigns and at the same time provide superior customer experiences throughout the entire online customer journey.  For businesses that have adopted automated marketing campaign tools, like Acoustic Campaign, they recognize the benefits of engaging customers with compelling automated marketing campaigns by leveraging its insights and capabilities.  But by combining that with Journey Analytics provides organizations with a greater level of intelligence and insight that is needed to engage customers through out their entire multi channel journey.

Sample Journey for - August 21 Blog

Why Journey Analytics?

Your customers are engaging with your business across various times, devices and channels.  At the same time, your customers have come to expect top notch experiences at every touch point.  Therefore, addressing the challenge of visualizing and understanding your customers’ complete journeys is essential for enriching experiences, building loyal customers, and maximizing conversions.  By applying Journey Analytics, businesses achieve the ability to analyze a consolidated view of the multi channel customer journey, which allows them to compare and optimize path popularity, duration, revenue and customer values across unique segments, like web, mobile and email.  With this valuable insight into customers' interactions, you are better equipped to quickly resolve potential issues, increase conversions and optimize every journey to create loyal customers.  Thus, enabling you to make better, faster and smarter business decisions across customer touch points and realize a return on investment (ROI). 

Journey Analytics
Recognize the Business Benefits of Journey Analytics

In addition to providing a broader view into the customer journey and a deeper understanding of how customers interact across multiple sessions and multiple channels, Journey Analytics offers a significant business value to many organizations.  To start, Journey Analytics affords enhanced marketing insights as it gives you the ability to identify and analyze high and low performing customer journeys that have the greatest impact on your business.  This helps in the execution of the design and investment made to customer experience and marketing programs.  Subsequently, it provides for improved marketing attribution that assists in understanding the marketing channels and activities that facilitate customer conversions.  Thus you will be able to identify which channels and programs are impacting a variety of customer paths.  Finally,  Journey Analytics enables you to effectively segment customers based on customer behavior data which gives you the ability to target audiences based on specific multi-channel behaviors.  Click here to view Pereion Solutions Journey Analytics use case video and learn more about Journey Analytics. 

Take your Customer Journeys to the Next Level

The key to a successful customer journey is having the appropriate data to better understand your customer.  By leveraging Acoustic Exchange coupled with Acoustic Journey Analytics,  you achieve meaningful insight and intelligence into your customer' interactions across multi sessions and  channels.  This enables you to improve customer journeys and help you make more informed business decisions across all customer touch points and recognize a return on investment (ROI).  Learn how you can take your customer journeys to the next level by downloading a copy of Acoustic's Whitepaper, “How to use Customer-Level Data
to Supercharge Customer Journeys”, by clicking here.

How to use Customer-Level Data to Supercharge Customer Journeys


Topics: Marketing Automation, Marketing Analytics, customer journeys, customer insights, digital journeys, customer journey analytics, return on investment, ROI, Acoustic Journey Analytics, Acoustic Campaign, Acoustic Experience Analytics (Tealeaf)

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