{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */
{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */
{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */
{% set pageCenter = "1100px" %} /* This sets the width of the website */
{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */
{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */
{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */
If you are building a Managed Service Provider or MSP business then you need to consider how to optimize your marketing to be more efficient and compete in today's crowded cloud environment. Everyone is racing to the ubiquitous cloud, you need to find new ways to get your offerings in front of the right prospects at the right time. Given the shift to recurring revenue models inherent to a MSP business model, you need to consider how to lower the cost of a lead if you are going to maintain an affordable marketing expense position. Based on a 2011 study conducted by HubSpot an inbound marketing lead costs 62% less than an outbound marketing lead.
Yesterday IBM announced a new Managed Service Provider or MSP program, I had the opportunity to sit through the global announcement. It was strong announcement on IBM's part in that it laid out a clear and compelling set of benefits for MSP partners. The IBM press release for the announcement can be found at the following link: http://www-03.ibm.com/press/us/en/pressrelease/38943.wss. The new program provides differentiated offerings and benefits to MSP partners in the following areas:
Pereion Offerings