Pereion Solutions Blog

Discover How Shubert Ticketing Delivers Great Customer Experiences with Broadway’s Batphone

Posted by Steven Perry

Wed, May 16, 2018 @ 07:05 AM

If you are like most companies today, you are continually striving to gain greater visibility into your customers’ online activity and secure the insight necessary to successfully elevate your customers’ digital experiences.   This endeavor entails employing the power of AI in solutions like IBM Watson Customer Experience Analytics (CXA) to help you better understand customer behavior and tapping into the required expertise to effectively transform your data into usable insight to deliver exceptional experiences and create loyal customers.

Shubert Ticketing image

Join us for an IBM webinar to understand firsthand how Shubert Ticketing, a leading international provider of ticketing services, successfully leveraged Watson CXA, with expert assistance from Pereion Solutions, to optimize their customers’ digital experiences and transform their business.

 

Understand customer behavior to reduce struggle and optimize experiences

Faced with the challenge of managing a complex, high volume check-out flow for both online and mobile customers, Shubert Ticketing was also striving to quickly understand their customer engagements and struggles and successfully optimize their digital experiences across channels.   For their solution, Shubert Ticketing deployed Watson CXA to gain valuable insight into their customers’ journeys and behaviors and to identify areas of customer struggle.   Using replay technology available in Watson CXA allowed them to drill even deeper and see exactly what their customers were experiencing on their site.   Gaining the necessary digital intelligence, Shubert was able to take quick action to minimize customer friction and offer an optimized experience for their customers now -- and into the future.

 

Maximize business value quickly with expert support

To get the most out of their Watson CXA implementation, Shubert Ticketing engaged the expertise of Pereion Solutions, an IBM Gold Business Partner and Expert in Watson Marketing with demonstrated skills and specialization in customer analytics.    Pereion Solutions helped set up the appropriate events and reports in Watson CXA to offer Shubert Ticketing valuable visualizations and analysis of their customers’ behaviors very quickly – resulting in substantial business value and a rapid return on investment (ROI.)    Previous to collaborating with Pereion Solutions, Shubert Ticketing had been challenged to quickly set up the required events for effective insight into their customer experiences.  But with Pereion Solution as an expert in the Watson CXA tool, it was like having the quick response of a “Batphone,” enabling Shubert Ticketing to swiftly respond to changing conditions on their site and quickly test and monitor new features that build on their customers’ Broadway experiences. 

 

Learn firsthand how Watson CXA has transformed business for Shubert Ticketing

Join us on Thursday, May 24 at 1pm EDT (10am PDT) for an IBM webinar, “Delivering Great Customer Experiences with Broadway’s Batphone,” to hear how Shubert Ticketing successfully leveraged Watson CXA to reduce customer struggle and optimize their customers’ digital experiences.   Register and reserve your spot by clicking here

Topics: IBM Watson Customer Experience Analytics, Watson CXA

About this blog

This blog provides insight and tips on Customer Experience Analytics, especially in the usage of Acoustic Experience Analytics (Tealeaf) and Acoustic Analytics (CXA) to optimize web and mobile experience.

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 Read the Shubert TIcketing CXA Case Study

 

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