I just completed the HubSpot Inbound Marketing Training and Certification, and I wanted to take this opportunity to encourage you to do the same. If you are a marketeer working for an IT Solution Provider, VAR, Managed Service Provider, ISV or SaaS provider then taking the time to go through the HubSpot Inbound Marketing Certification classes and test is well worth your time.
Regardless, if you or your firm have totally embraced Inbound Marketing as the means to drive lead volumes and conversions; the principles you pick up through the training can be broadly applied. If you have any of the following challenges, then you will get value out of taking the training:
- Optimizing your website experience to maximize visits
- Leveraging blogging to generate leads
- Exploiting social media to expand your marketing reach
- Creating great content your prospect and customers want
- Utilizing landing pages to convert traffic to leads
- Perfecting the lead conversion process
- Optimizing email marketing to improve lead nurturing
- Creating alignment with your sales team
The HubSpot Inbound Marketing Certification program was just updated and it will help you develop the skills to address these challenges. In the IT marketplace today, sales teams are being engaged much later in the buying process as clients research potential solutions via the internet long before they talk to a salesperson. If you aren't getting your company's message in front of your prospects and clients earlier, then you are destined to enter the buying cycle to late. Inbound Marketing can help!
Plus, the classes and certification are free!
If you want to learn more about Inbound Marketing before jumping into the Inbound Marketing Certification program, then click on the button below and request a copy of the Guide to Inbound Marketing. If you are ready to make the jump, then just follow this link to the HubSpot Academy and get started today!
Feel free to contact me directly by sending an email to firstname.lastname@example.org, if you would like to discuss this blog post or would like help in getting started with Inbound Marketing.