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{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */
{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */
{% set pageCenter = "1100px" %} /* This sets the width of the website */
{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */
{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */
{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */
One of the most effective, and yet biggest challenges, in marketing your products and/or services to your customers can be developing a strong partner channel. For many businesses, channel marketing is an inexact science that doesn’t always provide sufficient ROI. The challenge of creating effective channel marketing programs is creating effective tools and resources for your channel partners, and understanding the impact of those efforts.
Determining the improvements you need to make to your channel partner program to drive revenue growth isn’t easy. There are two key drivers that will help you plan a new or refreshed partner program design: Channel Readiness and Partner Value.
I am not talking about a financial audit. I am talking about a true partner experience audit. There are many steps or tasks you need your partners to be able to easily perform. Most of these activities are probably enabled through a partner portal or your website. One of the key goals of any channel partner program is to make it easy for your channel partners to complete the tasks they need to get done. When is the last time you went to your own partner portal, systematically walked through, and tried to do some of the key tasks you need partners to perform? These critical tasks include:
What is a Channel Readiness Assessment?
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