Tealeaf as a Service for IBM Digital Analytic Customers
by Steven Perry
IBM Digital Analytics, formerly Coremetrics, is going through a needed refresh. The beta version of the new release is currently available for all IBM Digital Analytic customers. While the beta version is still limited, there are already some emerging features and functionality that are much improved. Such as:
- Top line metrics reports that are easier to use
- More flexibility in date ranges and segmentation
- Shared work spaces
One of the unique and interesting additions to the Digital Analytics beta is the Ghostery Tracker Map Integration. This allows you to easily view and analyze the third party tags on your pages, evaluating both the prevalence and latency of those tags. Excessive and unwanted tags can create a number of problems, including poor customer experience, privacy compliance issues, and wasted time of the web operations team.