{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Optimize On-site Search with Digital Experience Analytics

by Kristin Bonazoli on November 16, 2022

As an on-line business your site is the foundation to generating and conducting business. So, the continual monitoring of your site’s search capabilities is imperative to furthering efficiency and ensuring superior digital experiences. One important contributor to the overall digital experience is being able to offer an optimized search function that allows your customers to search for information and quickly get answers and content they are looking for. Digital experience analytics provides a solution.      

Leverage Digital Experience Analytics to Improve On-site Search

Essential to digital innovation is ensuring that your site is fully optimized to attract and engage customers. While there are many factors to consider, pertinent to this undertaking is having the right content on your webpages and an effective and robust search strategy that enriches the customer experience.


Although basic search metrics - like click rates, multi-search, and call to action performance – can give you a glimpse into customer site engagements and may help give a boost to your on-site search capabilities, Digital Experience Analytics allows you to take the metrics a step further by providing advanced insights into how customers engage with content and what they are searching for on your website. This valuable insight can help you understand and determine if you are providing the right page and search content and assist with optimizing search capabilities that will drive engagements and improve customer satisfaction.

Organizations that leverage digital experience analytics gain the ability to evaluate customer site engagements by creating events and customized reports to analyze customer behavior before, during and after performing search functions. For instance, using advanced events can help determine how long customers stay on a page after performing a search, where they navigate after a search function and where they navigated before search. What’s more, you can segment your data and reporting by search terms to better engage customers and identify the search terms that yield low or no results to optimize your site.

Search terms

Realize the Business Benefits of On-site Search Optimization

Applying the on-site search optimization customer use case with digital experience analytics enables organizations to gain advanced insights into search terms and click through behavior to assist in optimizing search and improving content engagement for enriched experiences. This cross industry capability also assists in facilitating digital transformation, engaging customers and improving the online experience. Leverage digital experience analytics to get started and recognize the benefits of on-site search optimization:

  • Achieve valuable insights into how customers engage and what they are searching for on your site
  • Understand if you are providing the compelling content associated with specific search terms
  • Actionable insights based on search terms

Need some help or want to learn more about On-site Search Optimization for your on-line business? Click here to set up an intro call with us!


        Let's Talk!          


Topics: Search Optimization, Customer Experience, actionable insight, customer insights, Behavior Analytics, digital transformation, Tealeaf, GoAcoustic, Acoustic Experience Analytics (Tealeaf), onsite search, ecommerce, digital experience analytics, B2B eCommerce, Tealeaf by Acoustic, tealeaf use cases, digtital innovation, site optimization use cases, digital insights, data-driven insights, On-site search optimization

Recent Posts

Post by Topic

See all

Let's talk about gaining greater customer insight and improving digital experience for your customers.

Get Started