Pereion Solutions Blog

Marketing automation provides the tools that make it possible for IT service providers, or managed service providers, to build pipeline and grow their businesses. When we refer to marketing automation we’re talking about applying techology that allows you to more fully understand and interact, with potential buyers throughout the sales lifecycle. Marketing automation provides the resources to identify, nurture, and close these prospects in a manner that is valuable to them.

The real core value of social media marketing is relationship development with your potential customers. Focusing on the right conversations, with the right content, in the right areas, with the right people.

At the Smarter Commerce Global Summit this month, IBM introduced IBM ExperienceOne, a brand new portfolio of solutions centered on acquiring, delighting and maximizing the value of customer engagement. It’s made up of an integrated set of capabilities from IBM Enterprise Marketing Management (EMM), WebSphere Commerce, and Customer Experience portfolios.

Determining the improvements you need to make to your channel partner program to drive revenue growth isn’t easy. There are two key drivers that will help you plan a new or refreshed partner program design: Channel Readiness and Partner Value.

I know you have probably heard over and over again that SEO is important to enhancing your website and growing your lead generation. That said, with all the technical changes in search algorithms it can be difficult to sort through and just focus on those items that will make a difference in Search Engine Optimization. What specific steps should I be taking? This is intended to give you a few actionable steps to keep your website SEO in good shape: