Exploit Customer Analytics With IBM ExperienceOne

At the Smarter Commerce Global Summit this month, IBM introduced IBM ExperienceOne, a brand new portfolio of solutions centered on acquiring, delighting and maximizing the value of customer engagement. It’s made up of an integrated set of capabilities from IBM Enterprise Marketing Management (EMM), WebSphere Commerce, and Customer Experience portfolios.

IBM ExperienceOne combines quantitative and qualitative analytics so you’re able to focus on the precise moments that are most valuable to your website visitors. With the level of personalization that IBM ExperienceOne offers, you’re able to track and engage millions of potential clients and customers, regardless of their device or channel. 

IBM developed ExperienceOne so you’re able to better understand the habits and tendencies of your customers through marketing analytics and make customer engagement faster and easier. With its rich customer analytics and real time personalization services, IBM ExperienceOne is built around the following solution sets:

• Understand your customers
• Ignite and grow customer relationships
• Personalize the store experience
• Serve and delight your customers
• Deliver empowering digital experiences
• Curate meaningful customer interactions
• Convert digital prospects to loyal customers
• Reinvent and automate complex B2B sales processes
• Maximize sales, profit, and shopper loyalty
• Deliver exceptional experiences across all channels

IBM also announced the official completion of their acquisition of Silverpop. Silverpop’s automated platform gives you the cloud capabilities to offer personalized customer engagements for businesses of all sizes. Silverpop has boosted IBM’s leadership in the marketing automation area for B2B and B2C companies, and expands IBM’s marketing footprint into midmarket size companies.

As an authorized IBM Enterprise Marketing Management Partner, Pereion Solutions is excited about the marketing capabilities that have been brought together in this announcement, including the ability to extend those capabilities through SilverPop offerings. The core Enterprise Marketing offerings include IBM Digital Analytics, Social Analytics, TeaLeaf, and Xtify. 

If you want to learn more about customer analytics, we encourage you to download the Customer Analytics for Dummies eBook that was released by IBM:

For all the details on IBM ExperienceOne, visit the IBM ExperienceOne page. Or to learn more about these IBM announcements, check out the IBM ExperienceOne press release and IBM’s Silverpop press release.

How are you leveraging customer analytics to drive customer personalization and improve customer experience?   

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