{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Tealeaf Webinar: Use cases along Tealeaf Maturity Curve


by Kristin Bonazoli

Tealeaf is a digital experience analytics offering from Acoustic which enables organizations to quickly identify and address customer struggle, answer important business questions and proactively build seamless customer experiences. As a first-time user getting started, leveraging the solution’s capabilities tends to focus on very specific use cases around customer struggle, conversion issues and error detection.


Reveal CX insights gaps with Digital Experience Analytics


by Kristin Bonazoli

Today’s customers expect nothing less than top-notch and consistent buying experiences. Therefore, it is imperative that businesses be able to quickly respond to customers’ needs and wants to meet demands, stay competitive and increase conversions that boost the bottom line. Yet, when companies use tools and data that only show a partial view of the customer journey, they form insight gaps that may hinder the customer experience. These gaps can make it challenging for organizations to identify issues within their digital properties that can lead to customer frustration and ultimately to abandonments.


Retail eCommerce Digital Customer Experience Use Case eBook


by Kristin Bonazoli

With heightened expectations within the retail ecommerce sector, the ability to understand the evolving needs and wants of customers is essential to being successful. Not only must companies be prepared to engage customers where and how they want, but competitive companies that want to remain relevant must also understand why customers behave as they do in effort to provide consistent and optimized customer experiences across channels - and be agile and innovative in the delivery.


How Digital Experience Analytics Enable B2B Digital Commerce Growth


by Steven Perry

In July, Pereion CEO Steve Perry was interviewed by Digital Commerce 360 as part of a report focused on improving conversion rates in B2B ecommerce. Steve spoke about the importance of analyzing customer experience and the tools that are available to help. The full content of the interview follows. At the bottom of this post, you can request a complete copy of the Digital Commerce 360 report on B2B ecommerce.  

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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