How to Get Started with Social Media in your Channel Marketing Plan
Marketing is undergoing an industry wide major transformation around the use of Social Media and Search Engine Optimization. This is certainly not a brand new phenomenon and the transformation is far from over, but one area that is still running behind the overall industry trend is inclusion of Social Media and SEO in the development and execution of Channel Marketing plans. While this can become a complex topic, if you are responsible for implementing Channel Marketing plans for your company, there are some straight forward steps you can take. Here is an approach you can take that will help you to get started: