6 Partner Enablement Tips To Improve Channel Marketing
Demand generation campaigns tend to be the primary focus of many channel marketing programs, yet partner enablement and education plays an equally important if not more important role. Partner education is a critical element of any channel marketing program and is a key lever you have to impact sales volumes through the channel. Exploiting the right partner enablement tactics can have a huge impact on the revenue performance of your channel program. One fundamental theme you will see throughout this post, is to keep the barrier's to education as low as possible. Partner education should not be an obstacle course that you force them to run through, it should be easy, helpful, and rewarding. Here are six simple tips to consider to help enable your partners and differentiate your channel program.