Pereion Blog | Acoustic (3)

CX Analytics - How to Move from What to Why Webinar

Are you looking to achieve deep customer insights to help improve digital experiences?

Register now for the Digital Analytics Association (DAA) webinar, CX Analytics - How to Move from "What" to "Why", co-sponsored by Pereion Solutions and Acoustic on Wednesday, October 30, 2019 at 1:00pm ET.

In this webinar, you will learn how to combine CX analytics, using Acoustic Experience Analytics (AKA Tealeaf), with traditional web analytics to gain an in-depth view into customer behaviors that offer valuable insights that can be used to help create exceptional customer experiences, eliminate struggle and answer the "Why" vs. the "What" in the customer journey.

Join DAA as Pereion Solutions, co-founder and president, Steve Perry and Adrienne Hartman, Director of E-commerce and Campaign Sales at J.J. Keller as well as an Acoustic Tealeaf customer, discuss the following:

Moving beyond traditional analytics to understand why and how users interact with digital properties rather than the properties themselves
The recognized business value of CX Analytics, using Acoustic Tealeaf, from JJ Keller's point of view
The realized rich customer data and insights that CX Analytics can uncover
How to apply and leverage specific Tealeaf use cases to help improve digital intelligence and create actionable insights

Click here or the tile below to register for the DAA Webinar co-sponsored by Pereion Solutions and Acoustic and get your answer to the "why" behind customer behaviors.

It is a Great Time to be a Tealeaf on Premise Customer!

by Steven Perry

At the end of June of this year, IBM sold the key elements of the Watson Marketing portfolio to a private equity company, Centerbridge Partners, enabling the formation of a new “Martech” company called Acoustic. One of the gems of this sale was Tealeaf CX Analytics. Tealeaf has been available as an “on Premise” product as well as a “SaaS based” offering for several years. Unfortunately, there had not been a new release of the on Premise version of the product for quite a few years. Whereas, the cloud or SaaS version of the product has seen the bulk of the investment and regular monthly releases. A new version, v10, of Tealeaf on Premise was released almost to the day of the start of Acoustic; the new name is Acoustic Customer Experience Analytics.

Discover what’s new with Tealeaf on Cloud and Watson CXA

by Kristin Bonazoli

One of the biggest changes over the past few months, in addition to the new enhancements to Tealeaf Customer Experience on Cloud, Watson Customer Experience Analytics (CXA) and Digital Analytics (DA), is the rebranding of the IBM Watson Marketing portfolio to be named Acoustic.