Best Practice: Integrating Customer Experience Analytics with Customer Engagement

By leveraging rich Customer Experience Analytics through a product like IBM Tealeaf, with a Customer Engagement solution you are able to leverage that customer interaction data to deliver individualized incentives to drive more profitable customer behavior. 

Here Is How It Works

The data captured by Tealeaf can simultaneously be fed into the Exchange Solutions Customer Engagement platform, with no additional investements in software or technology resoureces, to allow for identification of customer "behavior" gaps on a customer by customer basis. Behavior gaps are defined as valuable behaviors that customers are not performing. Companies can then target these behavior gaps with messaging offering individualized incentives in order to close those gaps.  Intelligent rules ensure that the offers are economically rationale, guaranteeing a positive ROI. 

Benefits of Integrated Solution

• Discover previously unknown website or mobile experience problems, so you can improve success rates and increase online revenues
• Drive increased profitability using individualized, data driven incentives to target new customer behaviors
• Exchange Solutions performance based pricing model ensures a return on your marketing investment

Interested in Learning More? 

In combination with IBM and Exchange Solutions we are hosting a complimentary breakfast event which will showcase an integrated customer experience and customer customer engagement solution. This event will be held at IBM's unique interactive space, the IBM Thinklab.  Following are the details for the event:

Date: Tuesday, September 22, 2015

Time: 8:30-10:30am

Venue: IBM Thinklab, Third Floor, 590 Madison Ave, NYC, NY

 Space is limited and a confirmed reservation is required.  Reserve your spot now!

If you are unable to join us for this event, but would like to learn more about how to integrate Exchange Solutions Customer Engagement solution with IBM Tealeaf then click on the Exchange Solution button below to download a solution brief on the joint offering developed by Exchange and Pereion Solutions.