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{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

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After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Opportunity for Acoustic Digital Analytics Users to add Customer Experience and Journey Analytics


by Kristin Bonazoli

Many organizations have initiatives in place to improve the digital customer experience for their customers, but lack the tools and insights to get there.  For users of Acoustic Digital Analytics (DA) looking to augment their current digital analytic capabilities with customer experience analytics and journey analytics, Pereion Solutions has a solution.  With our Acoustic Digital Analytics (DA) upgrade service offering, we will provide the necessary  resources to help you implement Acoustic Experience Analytics (Tealeaf) and Journey Analytics so you can get a complete view of your customer's journey and begin to optimize their experiences.


Evaluating the Return on Investment of CX Analytics


by Kristin Bonazoli

In today’s digital environment, customers have come to expect superior and hassle-free online experiences requiring organizations to focus on creating exceptional cross-channel experiences to meet growing demands. The ability to better understand how and why customers interact across all digital properties is an essential component in delivering compelling and enriched customer experiences. Businesses that have adopted customer experience (CX) analytic solutions recognize the benefits of understanding customer behavior to assist in transforming digital channels to produce outstanding digital experiences. Although a detailed understanding of customers is important, being able to quantify and qualify both the financial costs and potential return on investment (ROI) of investing in and deploying a CX analytics solution involves a thorough analysis of the business benefits.


Improve Digital Intelligence to Transform your Business


by Steven Perry

As an online organization, you understand the necessity of embracing digital transformation to promote engagements and readily respond to your customers’ evolving needs and expectations. Central to this pivotal shift is the ability to improve your digital intelligence and gain the actionable insight required to execute transformative initiatives that are based on a true understanding of your customers’ behaviors, journeys and experiences – empowering you to deliver value across your business that is aligned with customer expectations and demands.


Transition to Tealeaf on Cloud and Realize the Benefits


by Steven Perry

Many online businesses aim to optimize and deliver seamless and exceptional cross-channel customer experiences while reducing costs and maximizing return on investment (ROI). Businesses that currently utilize IBM’s Tealeaf CX on premise platform recognize the benefits of understanding customer behavior in helping to uncover areas of struggle to enhance digital experiences. Although this on-premise behavior analytics solution offers robust analytic capabilities, it also requires a significant investment in hardware, software and resources to manage and maintain. Tealeaf on Cloud was introduced as demand for ease of use, flexibility and cost efficiency increased for a cloud-based offering.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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