As an on-line business your site is the foundation to generating and conducting business. So, the continual monitoring of your site’s search capabilities is imperative to furthering efficiency and ensuring superior digital experiences. One important contributor to the overall digital experience is being able to offer an optimized search function that allows your customers to search for information and quickly get answers and content they are looking for. Digital experience analytics provides a solution.
Essential to digital innovation is ensuring that your site is fully optimized to attract and engage customers. While there are many factors to consider, pertinent to this undertaking is having the right content on your webpages and an effective and robust search strategy that enriches the customer experience.
Although basic search metrics - like click rates, multi-search, and call to action performance – can give you a glimpse into customer site engagements and may help give a boost to your on-site search capabilities, Digital Experience Analytics allows you to take the metrics a step further by providing advanced insights into how customers engage with content and what they are searching for on your website. This valuable insight can help you understand and determine if you are providing the right page and search content and assist with optimizing search capabilities that will drive engagements and improve customer satisfaction.
Organizations that leverage digital experience analytics gain the ability to evaluate customer site engagements by creating events and customized reports to analyze customer behavior before, during and after performing search functions. For instance, using advanced events can help determine how long customers stay on a page after performing a search, where they navigate after a search function and where they navigated before search. What’s more, you can segment your data and reporting by search terms to better engage customers and identify the search terms that yield low or no results to optimize your site.
Applying the on-site search optimization customer use case with digital experience analytics enables organizations to gain advanced insights into search terms and click through behavior to assist in optimizing search and improving content engagement for enriched experiences. This cross industry capability also assists in facilitating digital transformation, engaging customers and improving the online experience. Leverage digital experience analytics to get started and recognize the benefits of on-site search optimization:
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