This complementary IBM whitepaper is on Customer Experience Management best practices for Insurance companies. The Customer Experience Management best practices are based on leveraging IBM Tealeaf technology for mobile and web optimization.
The Insurance CEM best practices include:
Monitor customer experience KPI's
Proactively examine and respond to known technical issues
Listen to your customers
Prioritize customer experience issues for business impact
Observe actual customer behavior
Optimizing to deliver a better online experience for your customers is fundamental for increasing revenues, helping to ensure customer satisfaction, and retaining a loyal customer base.
