IBM Tealeaf Customer Experience on Cloud Solution

IBM commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by investing in a software-as-a-service (SaaS) deployment of the IBM Customer Behavior Analytics Solution.

For this study, Forrester interviewed current IBM Customer Behavior Analytics customers and also conducted an online survey of 30 Customer Behavior Analytics users with multiple years’ experience using the solution within their organizations. IBM Customer Behavior Analytics provides quantitative and qualitative information necessary to understand customers’ experiences on the Web and mobile applications. The solution helps organizations gather information to better understand customer behavior across web and mobile platforms.

While a wide variety of industries were represented, most respondents were from retail organizations. Other industries included financial services, insurance, hospitality, and other services. .

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