In today's new normal, the use of Customer Experience (CX) Analytics is essential for many B2B organizations who are looking to drive digital transformation across their digital properties. In this webinar, learn how two B2B companies, Bulbs.com and IBM, leverage CX Analytics to address and overcome some of these digital transformation challenges:
- Identifying ecommerce conversion blockers including root cause
- Optimizing onsite search for B2B site navigation
- Role based buyer behavior analysis to enable Account Based Marketing
Additionally, this webinar will take a look at several B2B use cases and best practices for CX Analytics.
Please fill out the form to register for the on-demand webinar.