By applying Heap Map Analysis, you can identify areas of a web page where customers either click, hover or hover to click. This allows you to uncover usability and design flaws that may be causing customer struggle and abandonment on your site.
Heat Maps are very useful in identifying high and low interest areas on a page and helping you recognize usability issues in the page design. By implementing Heat Map Analysis available in IBM Watson Customer Experience Analytics (CXA) and IBM Tealeaf, you are able view where customers are interacting with your pages and understand customer behaviors for different segments. With this increased insight, you are better equipped to carry out design and layout changes to optimize your site, improve engagements and conversions and enhance customer experiences.
Click here for Pereion Solutions CXA formula “Applying Heat Maps to Understand Customer Behavior” and learn more about Heat Maps.