Pereion Solutions Blog

Last year, HubSpot released their ROI Report that leaves no doubt that the inbound marketing movement is alive and flourishing across all types of industries. According to the 2013 HubSpot ROI Report¹, 93% of companies using inbound marketing have increased their lead generation². The principles of inbound marketing should be incorporated into an overall MSP Marketing plan, there are solid proof points in the industry of success. For example, Paranet, a managed IT services and consulting firm, increased their monthly organic leads by 2000%, their web traffic by 148%, and their landing page conversions by 1000%³ by implementing inbound marketing practices with HubSpot.

If you are building a Managed Service Provider or MSP business then you need to consider how to optimize your marketing to be more efficient and compete in today's crowded cloud environment.  Everyone is racing to the ubiquitous cloud, you need to find new ways to get your offerings in front of the right prospects at the right time.  Given the shift to recurring revenue models inherent to a MSP business model, you need to consider how to lower the cost of a lead if you are going to maintain an affordable marketing expense position.  Based on a 2011 study conducted by HubSpot an inbound marketing lead costs 62% less than an outbound marketing lead.