{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


GDPR is Coming! Get Ready with an IBM Digital Analytics Health Check


by Steven Perry

General Data Protection Regulation (GDPR) will go into effect on May 25th, so if you are an organization with customers, vendors and partners in the European Union (EU), you will want to ensure that the way you collect, store, and manage their personal data complies with the new regulation.   Designed to give individuals better control over their personal data and establish a single set of data protection rules across Europe, GDPR signals a critical turning point in the way organizations across the globe will need to approach data privacy – providing both challenges, as well as opportunities, for your business.  


Five Reasons to Make the Move from IBM Digital Analytics to Watson CXA Now


by Steven Perry

As customers’ expectations in the marketplace continue to ramp, the required pace for successfully transforming your customers’ digital experiences is accelerating.  While IBM Digital Analytics (DA), formerly known as Coremetrics, can assist by providing important customer data points, Watson Customer Experience Analytics (CXA) offers the increased insight you need to optimize customer experiences and maximize your digital business performance.


What’s New in IBM Tealeaf Customer Experience on Cloud and IBM Digital Analytics?


by Steven Perry

A number of new features have been introduced for Tealeaf Customer Experience (CX) on Cloud, Watson Customer Experience Analytics (CXA) and IBM Digital Analytics, including several that provide significant improvements and capabilities in analyzing struggle and managing your customer data.   Let’s take a closer look at a few of the most important enhancements over the last quarter.


What’s New in IBM Digital Analytics and IBM Tealeaf on Cloud?


by Steven Perry

Released in August, the current enhancements for IBM Digital Analytics and IBM Tealeaf on Cloud offer refinements in reporting and improvements in usability that provide a more enriched user experience. Let’s take a more detailed look at what’s new.

Enhancements to new UI for IBM Digital Analytics

Here are some of the features offering enhanced reporting and increased efficiency:

  • A new Cross Sold Product Report offers insight into product affinities.
  • The Page Categories and Product Categories reports have been expanded to support 15 levels of page or product categorization.
  • Ability to schedule a recurring ad-hoc report to run on a quarterly basis.
  • Ability to download and email your reports in the native Excel format.
  • Type-ahead functionality is now available in report filters.
  • Content in exported and emailed report files will translate into your local language selection when switching to another language.

New Cross Sold Products report in IBM Digital Analytics


New features in IBM Tealeaf on Cloud

Take advantage of new enhancements that offer increased functionality and improved usability.

  • Session search added to the landing page.
  • Improvements to the Report builder user interface that allow you to quickly and easily change the view of your report data.*
  • A new field added to the configuration settings for Snapshot capture.*
  • A new way to delete Tags directly from the left panel of the Event Manager.
  • A redesigned user interface for Alerts for enhanced usability.
  • Improved highlighting for Replay that incorporates an overlay method of highlighting.

* Standard and Premium Editions only

 

Advancements in IBM Watson Customer Experience Analytics (CXA)

For users already enjoying the advantages of increased visibility into customers’ journeys and experiences offered with Watson (CXA), there are additional new benefits introduced with this release. 

  • Save journey-level audiences in addition to saving audiences at the report level and at the attribute level.
  • Updates to the In-store channel where in-store purchase data is now included in revenue KPIs in journey reports, mindsets, and on the Overview dashboard.
  • Better labeling for event attributes in mindsets.

New ability to save journey-level audiences in IBM Watson CXA

 

Learn more about the benefits!

With the current updates, and more to come, learn more about how the new UI for IBM Digital Analytics and IBM Tealeaf on Cloud can help you to optimize on your digital marketing efforts and position you to more easily adopt Watson Customer Experience Analytics (CXA) to improve customers’ experience across your website.

Understand more about the enhancements offered in the new UI for IBM Digital Analytics by clicking here  or view a learning video here

Explore the new features in IBM Tealeaf on Cloud by clicking here.

Ready to start with delivering exceptional customer experiences? Our new Watson Customer Experience Analytics (CXA) eBook highlights the top 10 use cases and formulas for success with step by step processes for getting started with effective digital analysis and optimized customer experiences using Watson CXA.  Watson CXA provides a set of capabilities contained within IBM Digital Analytics and Tealeaf on Cloud combined.  If you would like assistance in helping your company take advantage of IBM Watson Customer Experience Analytics, request a consult or download our new Watson CXA eBook, please click below.     

               Watson, Can you help improve digital experience ebook             Learn more about Watson Customer Experience Analytics                       


Tealeaf as a Service for IBM Digital Analytic Customers


by Steven Perry

IBM Digital Analytics, formerly Coremetrics, is going through a needed refresh.  The beta version of the new release is currently available for all IBM Digital Analytic customers. While the beta version is still limited, there are already some emerging features and functionality that are much improved.  Such as:

  • Top line metrics reports that are easier to use
  • More flexibility in date ranges and segmentation
  • Shared work spaces

One of the unique and interesting additions to the Digital Analytics beta is the Ghostery Tracker Map Integration.  This allows you to easily view and analyze the third party tags on your pages, evaluating both the prevalence and latency of those tags.  Excessive and unwanted tags can create a number of problems, including poor customer experience, privacy compliance issues, and wasted time of the web operations team. 

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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