{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Digital Experience Analytics Best Practices to Drive Conversion Rate Optimization


by Steven Perry

Do you leverage Digital Experience Analytics to enable your website Conversion Rate Optimization (CRO) Program? Digital Experience Analytics should play a critical role in your Conversion Rate Optimization efforts.  Let’s explore some best practices in driving Conversion Rate Optimization by using Digital Experience Analytics as part of your CRO martech stack. 


Why Digital Experience Analytics is Critical to eCommerce Conversion Rate Optimization


by Steven Perry

In the current economic environment, optimizing conversion rates is not just nice to have, it is critical to the profitability and viability of an ecommerce business.  Do you have the people, processes, tools, and data in your toolkit to enable your eCommerce Conversion Rate Optimization (CRO) program?  


Add to Cart Rate is a Critical Ecommerce Metric


by Steven Perry

Do you spend a lot of time working to optimize the checkout funnel on your ecommerce site?  How much time do you spend optimizing the top of the funnel, including Add to Cart metrics? Do you have the data and analytics to understand user behavior that drive the Add to Cart? 


Optimize On-site Search with Digital Experience Analytics


by Kristin Bonazoli

As an on-line business your site is the foundation to generating and conducting business. So, the continual monitoring of your site’s search capabilities is imperative to furthering efficiency and ensuring superior digital experiences. One important contributor to the overall digital experience is being able to offer an optimized search function that allows your customers to search for information and quickly get answers and content they are looking for. Digital experience analytics provides a solution.      


Optimize the B2B eCommerce Digital  Experience


by Kristin Bonazoli

With growing customer expectations and more decision-making processes occurring online, B2B companies that want to remain successful need to better understand customer behavior and implement business process improvements. Digital customer experience (CX) analytics plays an important role in this effort by providing visibility into the customer journey that can help reduce customer struggles and eliminate obstacles that prevent conversions to offer seamless and personalized experiences. Let’s examine some of the benefits, mistakes, and challenges B2B organizations realize in optimizing the digital experience.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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