{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Solutions Blog


Optimize the B2B eCommerce Digital  Experience


by Kristin Bonazoli

With growing customer expectations and more decision-making processes occurring online, B2B companies that want to remain successful need to better understand customer behavior and implement business process improvements. Digital customer experience (CX) analytics plays an important role in this effort by providing visibility into the customer journey that can help reduce customer struggles and eliminate obstacles that prevent conversions to offer seamless and personalized experiences. Let’s examine some of the benefits, mistakes, and challenges B2B organizations realize in optimizing the digital experience.


Applying CX Analytics in Healthcare Insurance - Demo Webinar


by Kristin Bonazoli

Many healthcare insurance customers have come to expect seamless and optimized digital experiences whether it be for selecting an insurance policy, filing a medical claim, or renewing healthcare coverages. At the same time, healthcare insurers and payers are striving to deliver frictionless and consistent experiences that build trust and create long-term customers.  Discover how best in breed Digital Customer Experience (CX) Analytics solutions can improve the digital experience by solving the CX challenges and identifying the CX opportunities within Healthcare Insurance. 


Top Reasons to Start Using Google Analytics 4


by Kate Fox

Last fall, Google released a new version of Google Analytics - Google Analytics 4 (GA4).  This next generation of Google Analytics can be used for a website, an app, or both a website and app together.  Let's explore what is new in GA4 and how we anticipate these features to be valuable to e-commerce managers and data analysts.


Five Unique Factors in Deploying CX Analytics in Healthcare Insurance


by Steven Perry

The need for Digital Customer Experience (CX) Analytics is critical within the Healthcare Insurance industry. For years, insurance companies have been actively deploying CX analytics to facilitate digital transformation initiatives. Yet, the adoption of CX Analytics by many Healthcare Insurance organizations has been slow due to the challenges of privacy and HIPAA compliance requirements.  These requirements, in turn, have limited the use of CX analytics to Session Search and Replay along with Find and Fix use cases for many healthcare insurers.


Acoustic Experience Analytics (Tealeaf) Tips and Techniques Webinar


by Steven Perry

Are you fully leveraging the capabilities of Tealeaf? Would you like to join us for a session exploring Tealeaf on Cloud best practices? We will cover advanced Tips and Techniques that you can take advantage of to identify customer struggle and improve UX issues.

About this blog

This blog provides insight and tips on Digital Customer Experience Analytics, Web Analytics and Tag Management, and A/B Testing and Personalization to optimize web and mobile experience.

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