{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Pereion Becomes Certified IBM Digital Marketing Optimization Partner

by Greg Jackman on May 5, 2014

Pereion Solutions is a now a certified partner and authorized reseller of the IBM Enterprise Marketing Management (EMM) offerings to provide clients with IBM digital marketing optimization and customer experience management tools and capabilities.

Pereion Solutions partnered with IBM to be able to deliver IBM Enterprise Marketing Management (EMM) Suite offerings to our clients. The EMM Suite includes IBM solutions such as, IBM Tealeaf Customer Experience Management, IBM Digital Analytics, IBM Marketing Center, and IBM Xtify Mobile Marketing.

With this partnership, Pereion is certified to resell and offer implementation and consulting services for these IBM solutions. These solutions will optimize marketing analytics, improve customer engagement, and enable business growth across web, mobile and social platforms. The ability to have an integrated marketing delivery and analytics platform is critical in today’s environment.

IBM Enterprise Marketing Management (EMM) Suite Partner

We are very excited and looking forward to leveraging the advantages of the IBM EMM Suite for our clients. The marketing execution and analytical capabilities these solutions provide are critical to help our clients accelerate their business growth.” – Steve Perry, President, Pereion Solutions

Digital analytics gives marketers the ability to increase ROI, reduce cost, and improve top-line revenue by analyzing the quality of their client’s web traffic. It’s critical that these analytic capabilities extend to mobile and social traffic. The IBM EMM Suite provides businesses with unique perspectives into the customer’s online experience by concentrating on enterprise-class web analytics, digital marketing optimization, customer experience, mobile marketing and behavior analysis solutions to build multi-channel, customer profiles and track real-time metrics.

Customers utilizing the IBM EMM Suite are receiving excellent results which are highlighted in an IBM white paper on Enterprise Marketing Management, such as:

  • 30% increase in campaign ROI1
  • 50% increase in response rates1
  • 40% reduction in marketing costs1
  • 75% reduction in customer acquisition costs1

The whitepaper is available for download below. 

If you would like more information on Pereion Solutions or our new partnership as a Certified IBM EMM partner, please contact Steve Perry directly at slperry@pereion.com.

Please also share this blog using the social media icons above and subscribe to the Pereion blog below.

IBM Enterprise Marketing Management EMM Whitepaper                                                           Pereion Solutions Blog

1Enterprise Marketing Management (EMM) Whitepaper, IBM.

Topics: Pereion Solutions, Tealeaf Software, Coremetrics, IBM Enterprise Marketing Management, Digital Marketing Optimization, IBM Digital Analytics

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