In today’s fast-paced digital world, you need to quickly understand your customers and deliver an exceptional customer experience to stay ahead of the competition. Exploring the various categories of customer data you collect is part of the process, and it can certainly give you a glimpse into how your customers are engaging with your business. Segmenting your customer data allows you to take a step further in understanding your different customer segments and how they are performing and behaving. But, to truly understand customer behavior and transform your data into usable and powerful customer insight requires employing cognitive computing.
Helping you make better decisions
Moving beyond the traditional scope of digital analytics, IBM Watson Customer Experience Analytics (CXA) can help you answer important questions about your customers’ behaviors and assist you with making better decisions to drive business. Why do customers choose or abandon particular paths to purchase on your site? What motivates your customers to convert – a video or product comparison table? Why do customers struggle on your check-out page? Watson CXA can help you get answers to these questions and more, allowing you to make more informed decisions on how to maximize opportunities and optimize your customers’ experiences. And, making better business decisions translates into a savings of time and money for your business, as you have stronger insight on where to focus your marketing resources.
Ready to get started with creating actionable customer insight?
The challenge for many organizations is how to get started and move beyond basic digital analytics to create more relevant data that equals better customer insights. Watson Customer Experience Analytics (CXA) and Pereion Solutions can help you with these efforts. In our new eBook, “Watson, Can You Help Improve Digital Customer Experience?,” we compiled the top 10 use cases you can implement to improve your digital intelligence and put customer insights to work with IBM Watson CXA. Also included are formulas for success that provide a step by step process for getting started with effective digital analysis and optimized customer experiences.
To learn more about how to transform your customer data into actionable information that allows you to make better decisions for your business, you can download the eBook by clicking below.