-resized-600.jpg?width=300&height=102&name=Pereion__Logo_(640x167)-resized-600.jpg "pereion__logo_(1280x335).jpg"){kind=logo}
In the current economic environment, optimizing conversion rates is not just nice to have, it is critical to the profitability and viability of an ecommerce business. Do you have the people, processes, tools, and data in your toolkit to enable your eCommerce Conversion Rate Optimization (CRO) program?
In the past e-commerce and retailers performed different roles in the customer shopping journey. This holiday season these two worlds have converged. An increased attention on health and safety, along with monetary concerns, resulted in a shift in the way consumers spend their holiday budget.
With many people turning online to do everyday shopping for items like groceries and household goods in today's new normal, the expectation for optimal and frictionless cross-channel digital experiences continues to grow among online shoppers. That said, marketers are working harder than ever before to engage customer with compelling marketing campaigns and at the same time provide superior customer experiences throughout the entire online customer journey. For businesses that have adopted automated marketing campaign tools, like Acoustic Campaign, they recognize the benefits of engaging customers with compelling automated marketing campaigns by leveraging its insights and capabilities. But by combining that with Journey Analytics provides organizations with a greater level of intelligence and insight that is needed to engage customers through out their entire multi channel journey.
In today’s digital environment, customers have come to expect superior and hassle-free online experiences requiring organizations to focus on creating exceptional cross-channel experiences to meet growing demands. The ability to better understand how and why customers interact across all digital properties is an essential component in delivering compelling and enriched customer experiences. Businesses that have adopted customer experience (CX) analytic solutions recognize the benefits of understanding customer behavior to assist in transforming digital channels to produce outstanding digital experiences. Although a detailed understanding of customers is important, being able to quantify and qualify both the financial costs and potential return on investment (ROI) of investing in and deploying a CX analytics solution involves a thorough analysis of the business benefits.
As we begin a new year, now may be an ideal time for many online businesses to rethink their digital transformation initiatives. With expectations continuing to grow in the digital marketplace, online marketers must be able to quickly understand the needs of customers across all digital journeys in effort to deliver exceptional cross-channel customer experiences and to stay ahead of the competition. Developing a solid digital transformation strategy will give businesses the means to understand customers’ needs and empower them to deliver value that is aligned with the customer demands.
