There were significant enhancements in March to IBM Tealeaf Customer Experience on Cloud (aka Tealeaf SaaS). IBM Tealeaf SaaS has been in market just over a year and provides an affordable entry point to companies that may have looked at a traditional on premise Tealeaf implementation in the past, but did not make the jump because of cost or complexity. The initial version of Tealeaf SaaS did not had the same level of functionality as the on the premis version , but that gap is quickly closing. The addition of IBM Tealeaf CX Overstat on Cloud to Tealeaf CX on Cloud fills one of those gaps. Tealeaf CX Overstat provides heatmap and form analytics as is now available on Tealeaf SaaS as well as the traditional Tealeaf On Premise product. For information on IBM Tealeaf CX on Cloud click here.
IBM Tealeaf CX Overstat on Cloud provides additional usability analytics to help identify what customers are doing, where they struggle, and how you can better optimize the experience. The capabilities of Tealeaf CX Overstat on Cloud include:
- Heat maps, comparison analytics, and link analytics show where customers click, tap, hover, or swipe so you gain a true understanding of how they are interacting with your web and mobile applications.
- Form analytics identify where customers struggle when completing a form, so that you can reduce drop off rates and increase conversions.
- Attention maps highlight what content customers spend most of their time viewing, so you can ensure that high value content is driving interaction
- Accessibility overlays recommend improvements to make content more accessible
- It is fully integrated into a modern Tealeaf SaaS interface (see below)
Some of the benefits you will receive from IBM Tealeaf CX Overstat on Cloud include:
- Visualize usage patterns across the site
- Identify the parts of a page that are most frequently used
- Connecting page usability data with your web analytic data and individual session analysis
- Improving form conversion rates
Usability analytics provide an opportunity to improve customer experience on both web and mobile applications and do so at a tremendous ROI. For companies truly committed to improve customer experience and moving past traditional web analytics to solutions that enable them to understand why customers behave the way they do, tools such as Tealeaf CX on Cloud provide tremendous value. Now options are available with a very robust set of usability analysis capabilities exist at affordable price points.
To learn more about IBM Tealeaf CX on Cloud or specifically Tealeaf CX Overstat on Cloud, click below.