Step Up from IBM Tealeaf to Watson CXA

If you are like most online businesses today, you are faced with the growing challenge to deliver an optimized customer experience across all of your digital channels, while also striving to reduce costs and maximize returns.   For legacy IBM Tealeaf CX on-premise customers, you already realize the benefits of quickly understanding your customers’ behaviors and proactively reducing struggle to boost conversions and enrich experiences.   Now, with the power of artificial intelligence in IBM Watson Customer Experience Analytics (CXA), you can benefit from even more robust analytic functionality and a maximized return on investment, translating into substantial advantages for your business.   

Let’s explore the functional and financial benefits of Watson CXA in a bit more detail:

Improved view of the customer experience

Incorporating several innovative analytics, Watson CXA offers enhanced visibility into your customer experiences.  Journey Analytics provides a omni channel and multi-session customer view to help you visualize the complete journeys your customers take and assist you with identifying the top-performing or popular paths that lead to conversion, offering you actionable insight you can use to replicate positive customer experiences.   In addition, Struggle Analytics assists by recognizing potential struggle activity, such as step counts, repetitive patterns, or slow load times for pages, allowing you to drill deeper with session analysis to view individual customer experiences and readily determine the cause of customer friction.    Finally, while Mobile Analytics is available as a separate module for IBM Tealeaf CX on-premise, it is a fully integrated capability in Watson CXA that provides insight into how your mobile customers are behaving and helps you identify potential struggles that may be hindering an optimal mobile experience.   With exceptional visibility into the customer experience using Watson CXA, you are well-positioned to minimize struggle and ensure that your customers progress across all of their journeys with consistent and optimized experiences.

                                     View the complete customer journey and experience in Watson CXA

Technical innovation for increased efficiency

Watson CXA also offers increased simplicity and efficiency with several technical innovations.  A modern user interface provides easy navigation and enhanced views into your customer data to help you more easily uncover and act on customer insights.   A new session data export and retention capability provides increased flexibility in managing your data by allowing you to selectively export raw behavior analytics data and leverage the data with other analytic tools, as well as export and archive complete, replayable sessions you can use for effective resolution of customer disputes, security violations, fraud, audits, compliance and regulatory requirements.   The recent introduction of Akamai connector with Watson CXA helps to achieve full data capture in the cloud, affording you more insight into customer struggles that you can use to deliver better customer experiences and boost conversion rates.    Furthermore, Universal Behavior Exchange (UBX) provides effective data transfer and cross channel identity services to help you effectively deliver comprehensive and personalized, omni channel customer experiences.  Finally, backed by IBM Cloud Security protection, Watson CXA is an all in one cloud solution that allows you to enjoy increased efficiency in managing your customers’ experiences, all while enabling you to continue to innovate your business with reduced security risk. 

Save time and money

With the deployment of Watson CXA, you can realize a significant savings in time and money and an overall enhanced return on investment (ROI) for your business.   As a cloud solution, Watson reduces your IT capital expenses and eliminates your investment in the purchase and maintenance of hardware infrastructure – including no more planning and paying for costly software upgrades for supporting servers.   At the same time, there are reduced IT support costs to maintain the Tealeaf environment, including less network, database, and application server maintenance.   And, as Watson CXA takes advantage of an improved document object model (DOM) replay technology that is easier to implement and less costly to support, you have less service expense to maintain your replay capabilities.   Additionally, monthly releases that add new enhancements and functionality to Watson CXA are introduced with no incremental cost.    With the incremental revenue recognized from optimized experiences and increased conversions, Watson CXA maximizes your ROI and extends your ability to focus your time and resources on growing your business.

Ready to enjoy the many benefits available by migrating to Watson CXA?

To learn more about the additional functionality and cost savings for your business that you can recognize by stepping up to Watson CXA, request a complimentary Tealeaf to Watson CXA Migration Assessment by clicking on the button below.